Buscadero is a bold slab serif typeface that channels the rugged charm of old western woodblock prints, with a distinctive version featuring decorative spurs on its sides to amplify its classic old west character. Originally developed to refresh the facade of The Diamond Horseshoe, a saloon-style restaurant, Buscadero combines vintage flair with modern versatility. Its striking letterforms have since been adapted seamlessly into contexts like menus and additional signage, making it a perfect choice for evoking frontier nostalgia while maintaining legibility and impact.
TYPEFACE DEVELOPMENT, MARKET RESEARCH, VISUAL IDENTITY